As a local, luxury boutique brokerage, McGuire takes a non-traditional and highly-personalized approach to furthering the success of its sales team. The company’s distinctive employee structure and culture of strength-based management provides mobility and innovative career paths, tailored to the individual’s talents and goals, of its dedicated support staff and leadership team.
This creative and strategic approach to doing business is what allows McGuire to provide exceptional support that reaches beyond traditional real estate and delivers forward-thinking solutions for its agents and clientele. With that, McGuire Real Estate proudly names Lauren Bensinger as VP of Corporate Services, Kate Stephenson as Content Strategist, and Marcella Tate as Mill Valley Office Manager.
Lauren is an integral part of the McGuire Leadership Team, managing global business development, client and agent concierge services, referrals, relocation services, industry/education training, and events for the company. She oversees these several business units with the same objective in mind: to connect people. Lauren’s ability to cultivate relationships across multiple business channels, as well as around the world, generates revenue opportunities for McGuire’s agents and the company as a whole. By working closely with each regional office and the Leadership, Marketing, HR, and IT teams, Lauren helps to ensure consistent implementation and support for McGuire’s strategic vision and goals—globally, locally, and company-wide.
Kate is responsible for all of the content seen and shared across the company’s websites, blogs, and social channels—assuring that McGuire and its agents’ content is current, relevant, and engaging for the consumer experience. Kate works with the Marketing and Leadership teams to develop integrated, strategic communications on behalf of the brand. She uses both traditional and digital media platforms to share McGuire’s story, promote its agents and listings, and provide trusted market insight to its many followers. By leveraging innovative technology like dynamic ads and mobile retargeting, Kate ensures that McGuire’s original content enlightens and entertains the brand’s new and existing audiences. McGuire’s Content Strategist plays a key role in engaging its consumer and increasing agent sales opportunities.
As McGuire’s Mill Valley Office Manager, Marcella is responsible for day-to-day operations of the sales office, with an emphasis on personalized training and business development for the company’s agents. Marcella helps McGuire’s Marin and Sonoma County Agents increase their productivity by working with them to develop successful sales and transactional strategies, providing personalized training for McGuire’s innovative tool set, and cultivating intra-McGuire relationships throughout the Bay Area.
ABOUT MCGUIRE REAL ESTATE
As a local, luxury boutique that focuses on the San Francisco Bay Area’s high-end niche markets, McGuire Real Estate is a privately held corporation that was founded in 1919. We are headquartered in San Francisco’s Marina District with offices in Noe Valley and South Beach—as well as Mill Valley, Berkeley, Burlingame, and Wine Country. McGuire is the exclusive international associate of Savills PLC, headquartered in London, and is a broker member of Luxury Portfolio® International, Leading Real Estate Companies of the World®, and The Enterprise Network. Our luxury, global, and industry affiliations allow us to connect our agents and clients to a world-wide marketplace with exclusive opportunities.