June 17th
Uncategorized

Giving Your First Agent a Fair Shot!

So, you’ve interviewed several agents to sell your home. Each agent presented nearly the same statistical analysis regarding comps, values and suggested listing price. You seemed to connect with one agent who gained your trust, and after careful consideration, you engage with that agent. However, the suggested list price is not quite what you had expected to […]

So, you’ve interviewed several agents to sell your home. Each agent presented nearly the same statistical analysis regarding comps, values and suggested listing price. You seemed to connect with one agent who gained your trust, and after careful consideration, you engage with that agent.

However, the suggested list price is not quite what you had expected to hear. Through subsequent discussions the agent has agreed to support you and list the property at your price which is somewhat higher.

The first two weeks of marketing are the most valuable for any property. During that time the agent shows your home endlessly. You feel hopeful. But then the activity starts dwindling down after a month. No one has asked for the disclosures and there are no offers coming. What to do now?

First course of action would be cooperation with the agent and adjust the price as suggested.  But you’re not convinced that would help. The agent had shown you all the reasons why not to list at the inflated price and when adjusting the price the minimum should be at least 5% to recapture the attention of the market.

After careful consideration, you decide to cancel your agreement with this agent and enlist the services of the next one on your list. The second agent convinces you to list at a reduced price.

Aside from any personal differences, why wouldn’t you give the first agent the same consideration? The first agent spent considerable time and money. While the agent showed trust, support and cooperation—why weren’t you able to grant the first agent the same courtesy?

As always, you can reach me directly by phone at 415.351.4698. For questions or more information please email rmerryman@mcguire.com.


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