Last week, after an almost 4 month escrow, I closed my second short sale. Little over a year ago I would have said, “Short sales? Me? No way!” Added to this, the notion of meeting clients online, I would have said, “Meeting clients online? That doesn’t make sense!”
The end of this short story: I met the client online through www.mcguire.com and she wanted to make an offer on a short sale she had found online. Short sales typically take a long time to close with much back and forth between buyers, banks/mortgage holders and sellers. I know my client felt she was stretched on the rack for a good portion of that time.
In California, 87% of buyers and sellers consider the Internet an important part of the buying and selling process. In the Bay Area it is probably closer to 99%. At first I was skeptical and felt the novelty of online real estate would wear off and business would return to “normal.” That has not happened. In fact, the real estate business has evolved and the Internet is now an integral part of it.
I want to share one tip on how the Internet can be useful in buying or selling a home: If you want to know more about a buyer or seller, search the web!
A buyer client told me that she had done a search for the seller’s name and turned up a recent article about them in the Wall Street Journal! You can also use tools like Gist, eTacts and Rapportive to get that information to populate right in your email client.